Marketing News

L.A. Looks has embarked on a model search

Author Image

By: TOM BRANNA

Editor

L.A. Looks has embarked on a model search via Facebook by asking fans to submit a photo with their best “L.A. Look.” Male and female fans will vie for the chance to win a trip to L.A. for a professional photo shoot and a surprise VIP experience, including airfare, L.A. car rental, hotel and a trip stipend. “L.A. Looks has an extremely passionate fan base and it was a natural choice to target our trendy fans,” said Newhall Laboratories VP of marketing Jocelyn Yuan Riddle. “Since last year’s mode...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters